How to brief Yumi

Input = output. The clearer your brief, the better and faster the result.

Because we work one request at a time with a ~48h turnaround, and a brief locks once it goes active, it pays to get it right the first time. A great brief = a great result, first try. (After delivery you get unlimited revision rounds, but a clear brief means you’ll barely need them.)

One thing we don’t do: copywriting. You know your customers: nobody sells your product better than you. Claude can help you structure your draft, but the words are yours.

Every brief needs these three

• Goal: what it’s for, and what “great” looks like.

• Copy: the actual text, or at least a solid structured draft. We design around real words, never lorem ipsum. No copy yet? Draft it with Claude first. A rough draft is fine, an empty section isn’t.

• References: 2 to 3 links or screenshots you like, and why you like them.

Nice to have

Include what you’ve got, we’ll ask or propose the rest:

• Assets: logo, images, brand files. If you need us to source or generate an image, describe it here.

• Brand: colors, fonts, tone (if you have them).

• Format: where it lives (Framer page, app screen, PDF…) and any sizes.

Grab the template

Copy it, fill it in, drop it as a card in your Backlog. That’s the whole workflow.

Goal: [what it’s for, and what “great” looks like]

Copy: [your actual words, or a structured draft. Never lorem ipsum]

References: [2 to 3 links or screenshots, and why you like each]

Assets: [logo, images, brand files, if any]
Brand: [colors, fonts, tone, if you have them]
Format: [where it lives (Framer page, app screen, PDF…) and any sizes]

Don’t write it alone

Power move: open Let Claude write your briefs, paste the prompt into Claude, and it turns your notes into a brief in this exact format. Power users even let Claude file the card for them.

Three filled-in examples live in the next docs: brand identity, website page, and app flow. Copy the structure, then make it yours.